Because You're Worth It: L'Oreal Campaign Seeks to Prevent Skin Cancer
by Angela Santoriello
You’re THAT worth it, according to L'Oréal and the Melanoma Research Alliance.
Preventing skin cancer by going off its catch phrase, “Because You’re Worth It,” the cosmetic company and non-profit skincare organization are on a mission this season. Joining with Thunderclap, the two are hoping to make some serious noise on social media. Considered the first “crowd-speaking platform,” Thunderclap campaigns can gain the attention of millions.
“If you reach your supporter goal, Thunderclap will blast out a timed Twitter, Facebook, or Tumblr post from all your supporters, creating a wave of attention,” says the website. Helping harmful rays stay in the sky and off the skin, the campaign is putting money on their convictions. “For each video shared L'Oréal will donate $1 to MRA to fund the L'Oréal Paris - MRA Team Science Award Research Grant, giving up to $250,000 in 2014,” reports the campaign.
With skin cancer survivor and celebrity Diane Keaton, as well as other Hollywood stars including Eva Longoria, Aimee Mullins, Lea Michele and MRA Ambassador and L’Oréal Paris executive Michelle Mancuso, shouting out, the public is sure to pay attention to the cancer-prevention crusade. Sharing her story with Vogue in 2014, the famous beauty periodical said Keaton’s “minimalist approach to her beauty look has cemented the 68-year-old as an unconventional role model for women of all ages, including Emma Stone.”
At almost 70, her less is more look makes women literally half her age not look nearly as good as her. “As a two-time skin cancer survivor, Keaton—who was diagnosed with her first basal cell carcinoma at age 21 and, more recently, had a second cancer removed from the area around her left ear—is religious about one thing: her daily dose of L’Oréal sunscreen,” reports Vogue.
Noting the first line of defense as prevention, the skin-cancer prevention campaign comes out swinging. “We know not to smoke. We know not to text and drive. But do we really get that not wearing sunscreen everyday can lead to melanoma?” asks the campaign, saying the second line of security is research with the campaign claiming to continue to help both “prevent and even cure melanoma.”
“It’s time to raise our voices on one day, with one message, to let the world know that we want to stop melanoma, by wearing sunscreen every day and supporting the efforts of the MRA to find a cure,” says the campaign.
Yahoo Beauty is promoting the movement, detailing the regulations, reporting “to participate, create a 15-second video in which you say why sunless tanning and SPF protection are important to you and share it on Facebook, Instagram or Twitter under the hashtag #ItsTHATWorthIt—and tag at least three friends in your post to get your network involved.”
And it all comes down to one final day, according to the campaign. “On May 20th, to commemorate May as Skin Cancer Awareness Month and to kick off Memorial Day weekend and a summer of safe sun, your message and everyone else’s message will be sent loud and clear to stop melanoma through prevention and research,” reports the campaign.
If you or someone you know would like to learn more about skin care, please feel free to schedule a consultation or contact one of our representatives today!
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7 Simple Dos and Don'ts to Improve Your Skin
Addressing Your Pre-Wedding Skincare Needs
Homemade Recipes for Healthy Hair and Skin
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Can You Improve Your Skin by Doing Yoga?
The Benefits of Yogurt for Skin (Internally and Externally)
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The Future of Dermatology Procedures 2017 Scholarship – Healthy Skin Portal
11 Easy Ways to Keep Skin Looking Terrific
Tips for Eating Chocolate and Not Harming Your Skin
Summer Skincare Essential: Face and Body Scrubs
Seven Foods for Terrific Skin
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What are the Best Treatments for Your Skin?
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ASA Offers Up Seven Principles for Healthy Skin
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How Do Celebrities Keep Their Skin Looking Great?
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It's Time to Get Ready for Great Looking Summer Hair and Skin
Six Skincare Tips from Different Cultures
Top Beauty Tips on a Budget
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Essential Ingredients for a Great Complexion
Six Foods to Help Hydrate Your Skin
New Ideas for Morning Skincare
The Surprising New K-Beauty Super Ingredient: Watermelon
Five Simple Foods to Boost Your Skin
Keeping Your Skin Healthy in the Summer
Top Skincare Tips for Guys
5 Amazing Skincare Products That Are Cruelty-Free
The Best Selling Beauty Product on Amazon Will Surprise You
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4 Acids That Will Actually Help With Your Skin
Want Better Skin? Here Are Six Foods to Help You Get It
What You Need to Do to Keep Great Skin for Life
How Much Skin Should Be Removed With a Mole?
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Jessica Alba's Skincare Line
Fall and Winter Skincare for Men
How to Create An Effective Daily Skincare Routine
4 Supplements You Should Be Using for Your Skin
Collagen Powder: The Next Skincare Secret or Another Passing Fad?
How Do You Pick The Right Moisturizer?
7 Ways to Protect Your Skin This Winter
8 Top Smoothie Ingredients for a Radiant Complexion
Five Water-Rich Foods Your Skin Needs
Uncovering the Secret of the Japanese 4-2-4 Cleansing Technique
Avocados: A Very Healthy Fruit
Using Superfood-Enhanced Beauty Products
Six Tips to Avoid Bad Skin Days
New Technology Allows Restoring of Your Own Collagen and Elastin
How to Slow the Skin's Aging Process
Important Supplements for Aging Skin
How Dermatologists Take Care of Their Skin
How Traditional Thanksgiving Foods Affects Your Skin
How to Use Chocolate to Get Better Skin
Simple Life Hacks for Your Skin
Natural Remedies to Keep Your Skin Looking Great This Winter
Organic Skin Care on the Rise
Little-Known Skincare Rules That Everyone Should Follow
Probiotics for Great Skin
A Supermodel's Skincare Secrets
Your Skin-Friendly Grocery List
Could Oil Cleansing Save Your Skin?
Beauty Device Market Set to Rise in Coming Years
How to Keep Your Skin Radiant Even in Winter
Night Cream: The Key to Healthy Winter Skin
Beauty Brands Harnessing the Power of Superfoods
4 Ways Alcohol Damages Your Skin
How Probiotics Help Skin
4 Ways to Maintain Flawless Skin in the Dead of Winter
Microbiome Imbalance in Gut May Lead to Acne
The Best Diet for Terrific Hair and Skin in Winter
Is Coconut The Key to Healthier Skin?
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Six Ways to Improve Your Skin
What You Need for a Skin-Friendly Diet
Five Simple Steps to Healthier Skin
Why Vaseline is Still An Excellent Choice for Skincare
Dermaplaning Myths Debunked
What Are The Best Ways to Deal with Blackheads?
Say Goodbye to Dry Skin
Yoga Can Help Your Skin
Using a K-Beauty Routine to Tackle Eczema
What is Your Skin Barrier and How Can You Protect It?
Five Top Foods for Maintaining Healthy Skin
Little-Known Tricks to Give You Better Skin
How Can Ayurveda Principles Help Your Skin?
Five Foods with Top Beauty Benefits
Get Your Skin Ready for Summer
3D Printing Could Replace Skin Grafts
Adjusting Your Vitamin D Levels During The Summer
Using Orange Peels to Improve Your Skin
Carotenoids: The Secret to Healthy Skin
Your Greatest Ally in the Quest for Flawless Skin: Vitamin C
Japanese Skincare Routine May Outshine Popular Korean Routine
Six Ways to Help Your Skin Beat The Summer Heat
Consume Fruit for Radiant Skin
New Study Shows Importance of Key Enzyme in Skin Diseases
Bad Habits to Break for Great-Looking Skin
Papaya for Skin Care
Five Fun Ways to Get More Watermelon in Your Diet
Busting Skincare Myths
Tips for Achieving Glowing Skin
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Vitamin C for Healthy Skin
Using Collagen to Improve Your Skin
What Can Mushrooms Do For Your Skin?
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Regular Facials Keep Skin in Top Condition
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The Power of Magnetic Masks
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Maple Leaf Extract May Prove The Next Anti-Wrinkle Miracle Ingredient
Essential Winter Skin Care
Does Your Skincare Routine Need a Cat-Face Towel? Absolutely!
Six Overnight Skincare Products for Daytime Beauty
How a 22-Year-Old Created an Empire of Vegan Skincare Products
Revolutionary New Process Could Help Regrow Damaged Skin
Cinnamon for Skin Health
Does The Key to Beautiful Skin Lie in Your Gut?
How to Have Truly Healthy Skin
Five Tricks Everyone Should Know to Keep Their Skin Looking Great
The New Three-Minute Skincare Routine
Nine Foods That Improve Skin
Cold Weather Skin Tips
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Drinking Coffee Can Actually Help With Rosacea
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