What Would Happen if Plants Started a Skincare Line?
With all the focus on all-natural organic groceries, it’s no wonder so many are searching for plant-based chemical-free skincare products.
Amber Grove started the skincare line Grove Apotheca for that very reason, creating products containing plants in their most natural state.
“They haven’t been broken down in a laboratory and turned into something unrecognizable…what I call overly refined things – the junk food of the natural world,” Grove explained to NolaVie.
Grove’s line debuted in New Orleans stores this summer. The most popular product so far is the all-natural deodorant, containing only four ingredients.
“When I’m formulating [a product], I’m thinking what’s the purpose of that product,” Grove told NolaVie. “Figure out a few of the best quality ingredients that will achieve that [goal] and then that’s it. Don’t mess with it. It’s simple.”
Grove uses an “Almost Raw Standard,” meaning that she uses all of the line’s ingredients in their most pure and unrefined state.
“The first thing I made was a lotion,” Grove told NolaVie. “It was okay. But after making that lotion, it was basically, I guess, the Alice in Wonderland kind of falling down a tunnel and being fascinated… I was like, you know what? This is it. I want to do this. I want to bring products to people that really truly are fresh, botanical based and at a price point that isn’t crazy.”
After testing all of her skincare recipes on herself and willing friends, Grove began marketing her products to the public.
“My philosophy is this promise that I will source the best quality botanicals that will be the freshest that I can find,” Grove explained to NolaVie. “Free of contaminants as much as possible. And then I will use those in my products and when those products arrive for the consumer, they’re still very fresh.”
Grove currently offers five daily skincare products, including a lipp butter, deodorant, sea scrub, face serum and a cream that comes in two scents. She hopes to expand her line to include, hair products, lotions and toners.
She comments that her transition to a more healthy natural lifestyle has been gradual and she still doesn’t live completely chemical-free. She uses commercial products just like everyone else. However, she gradually uses one more natural product at a time.
“You begin to find out the problems with processed food, you begin to expand that philosophy,” Grove told NolaVie. “As if what goes on your skin and in your hair has no effect on you systemically. It does.”
Much like fresh produce, raw plant-based skincare products have sell-by dates. Grove says her products have an approximate shelf life of six months. She also credits New Orleans for her enthusiasm and courage in starting the small business.
“The enthusiasm and love in this city is awesome,” Grove told NolaVie. “There is such a support network as far as helping entrepreneurs. There really is infrastructure here in this city…as well as mentoring and business services. I have the comfort of knowing I can access those things and they will help me out.”
She also has enormous faith in her products.
“Consumers who buy them come back,” Grove commented to NolaVie. “They believe in what I’m doing, but also because [the products] work.”
Want to learn more about skincare? Feel free to contact one of our representatives today!
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